Technology has made everything more accessible and has leveled the playing field between larger and smaller business, enabling those with smaller companies to provide much more to clients and to the world. This is so exciting in many ways, starting with the ability to be more creative, both in marketing style and approach. Additionally, technology provides the vehicle to push the message out so that it reaches more people, and ultimately can bring new business across a variety of platforms.
However, there is also a downside.
Because marketing presents a can-do world, and google can teach anything, both to new or possible entrepreneurs, and even individuals who have no intention of starting a business, many have come to underestimate the value of hiring a true professional to solve their problem. What they don’t realize is that, while someone with little to no experience can do the action that they need, that person doesn’t have the background, or training, or unique creativity that comes only with years of practice. People who want to stand out and be excellent in their world must project excellence by aligning themselves with others who have a passion for their own work and the skill to deliver. Presentation matters, and the people that currently have strong success in the professional world recognize experienced, well thought out presentation.
This is common in many fields, but creatives see it the most. People cut costs in the areas of online marketing and photography first, believing that they can do it themselves and that no one will notice the difference. The bottom line is this. Inferior marketing will bring business, and of course those starting out need to spend their pennies wisely. However, professionals that want to thrive need to play to the audience that they want to attract by creating an online presence that will impress. If you want to play WITH the big boys, then you have to play LIKE one of the big boys…by hiring passionate, experienced professionals that will make you stand out from the crowd.